In reference to the circular bezel that was held with screws on early versions, the name "Hublot" for the company was derived from the French for "porthole."2004 marked a turning point in Hublot's history when Jean-Claude Biver, formerly of Blancpain, was appointed CEO. Biver, a great marketing expert, quickly elevated the brand's fusion idea.
Hublot started working with a variety of materials, including kevlar, magnesium, tantalum, carbon fiber, and tungsten.
The "Big Bang" model, a large timepiece that won prizes and became an instant commercial success, was introduced by Hublot in 2005. The watches were like "hot cakes," and the company's revenue increased significantly. Up until 2008, The Big Bang was firmly a man's watch. Then, for the first time, female models were made accessible. Smaller cases, bezels adorned with gems, and eye-catching colors were all features of these watches for women. Additionally, Biver identified additional market demands and later that year, a new Classic Fusion was produced. This model provided customers with additional options and displayed a more understated personality than the Big Bang. It was expected that other companies would become interested in Hublot as a result of its quick climb to prominence in the luxury watch market. Unsurprisingly, Biver and his colleague Ricardo Guadalupe's talents were retained once Crocco sold Hublot to the luxury company LVMH, and the brand's development resumed in earnest.
Early variants of the King Power, which debuted in 2009, significantly increased the idea of the enormous watch's diameter to 48mm. Hublot's very short existence has seen significant growth. It has created timepieces that have their own distinct personalities, skillfully combining various materials, and fearlessly using color and texture to set them apart. ETA movements and chronograph modules from La Joux-Perret were first employed by the business when it first started, but as more of its watches have in-house movements, Hublot has become more vertically integrated.
In 2012, Guadalupe was appointed CEO of Hublot. Biver is currently in charge of managing Hublot, TAG Heuer, and Zenith as head of LVMH's watch division.